BEAUTYISTANBUL 2025

 

RHODE sp. z o.o. is implementing the Action:
Internationalization as the direction of enterprise development co-financed under the European Funds for Silesia 2021-2027 Programme
and as part of national co-financing from the state budget under the project “InterGlobal – internationalization of SME sector enterprises from the Silesian Voivodeship”.

Project implementation date: 15.02.2025 – 30.04.2026
Its scope includes:
1. participation in the BeautyIstanbul 2025 Istanbul Turkey fairs
2. participation in the InterCharm 2025 Kiev Ukraine fairs
3. participation in the AMWC 2026 Monaco fairs
4. participation in the Dubai Derma 2026 Dubai UAE fairs
Total cost of the Action implementation is: PLN 210,405.69
Amount of EU funding: PLN 171,002.97
Progress of implementation so far:
Between 08-10.05.2025, the BeautyIstanbul 2025 Fair took place in Istanbul, Turkey,
where the new Cream-Spray SPF 30 and Cream-Spray SPF 50 creams were promoted. Creams
with SPF (with a sun protection factor) are important in regions with a hot climate,
such as Turkey where the sun is present for most of the year, which increases
the risk of skin damage from UV radiation. Most traditional creams with SPF have
a thick, greasy consistency that leaves a mask-like feeling, which can be uncomfortable,
especially on hot days. Unlike such products, the new generation of Cream-Spray sunscreens are formulated to be light, imperceptible on the skin and
do not cause the skin to shine.

The product has been manufactured since: 04.2024 and was not exported, and participation
in international fairs allowed the product to be presented, opening up to new
markets.

Cosmetics from the ReAge Solution, Derma Clean Solution, Safe
Treatment Solution lines were also promoted, which the Company has been producing since 2023.

Thanks to participation in the fairs, new customers were acquired, opening up to new markets,
with which no cooperation had been carried out so far.

In addition, the Action and the Company’s products, which were promoted at the fair, have a positive
impact on the principle of equality and non-discrimination. The Action is in line with environmental
policies.

48698972199
am@rhode-uvc.com
Częstochowa 42-200, ul. Bor 177